Soil Food Web Case Study
Leading the world
of agriculture
THE PROBLEM
The Soil Food Web School was one of our partnerships through Peaceful Media that originally had a good yet small Youtube presence.
Their team believed there was a larger audience on YouTube for soil regeneration that they currently could not reach without proper optimization and guidance. Their hopes were to grow their audience and increase awareness about their regenerative agriculture educational courses.
THE PLAN
We took the time to give the Soil Food Web School’s entire Youtube channel a facelift through:
Keyword Optimization
To better reach the audiences they were after
Thumbnail Design
To encourage desired audiences to watch their content and increase click-through-rate
Data & Reporting
To shape weekly content, keep viewers interested, and come back for more.
THE RESULTS
In just 7 short months the Soil Food Web School smashed their yearly KPI for YouTube subscriber growth and tripled their audience from 10,000 subscribers to 30,000.
PER MONTH AVERAGES
SUBSCRIBERS
1500
VIEWS
0
K
WATCH HOURS
0
K
Besides this, YouTube has directed a fair amount of traffic to their website. In 2022, it generated over half a million in direct organic sales.
