Episode 3 – The Entrepreneur That Grew 400% in Business (See How!)

Brian Davis 00:00
Matt, Well, Matt, thanks so much for for coming out and having us having this conversation. I’m, I’m super excited. I’ve never done a podcast before, so, yeah, well, you’re, you’re one of the, you’re one of the guys that is really helping us kick this off. You know, exciting. Yeah, the name of the podcast is Local Business Breakthrough and and we’re just, we’re we want to, we want to celebrate local businesses, and we want to have local business leaders and owners on so they could share their story, and they could share, you know, what they’ve learned, the challenges that they’ve overcome. You know, the why to why they’re even doing any of this stuff, so that it could be encouraging to other people that are thinking about starting businesses I love, you know. And so, like, I guess, yeah, I just, I see a lot of, a lot of stuff out there for, like, the huge, you know, mega billion type of companies that are out there, you know. But I look at our community and I see that it’s, it’s made up of the small businesses. I I feel every community is, yeah, the small businesses are the ones that then really keeping these communities going absolutely and so, like, I just, I want to, I want to celebrate that, I want to encourage that. I love it. So thanks. Thanks for being here, man. Well, thanks for having me. I’m, I’m very excited. So, yeah, just give us, give us a little introduction. Who is Matt? What does Matt do? So my name is Matt Duchin, and I,

Matt Duchan 01:32
I own core health. We’re here in Simi Valley. Yeah,

Brian Davis 01:34
core health, the maker of these delicious, amazing other pictures up there. I’m not, I’m not being selfish, being the only one to drink right now. In all that actually brought this for me, yeah?

Matt Duchan 01:46
And so in all fairness, I did make you my favorite flavor. Ooh, so that’s a peanut butter praline crunch, yeah, and it looked a lot better an hour ago. So

Brian Davis 01:59
I like the crunch, though. You did get some of the crunch. It didn’t, like, melt inside. Okay? Travel up the up the straw. Yeah, totally, dude. So yeah,

Matt Duchan 02:07
we we make healthy meal smoothies and clean energy drinks and brand new acai bowls, and we’re trying to work in some other, like, fun things that we’re looking to do. Everything’s super healthy. So, like, your smoothie, the way I made it is a full meal, 24 grams of protein, seven grams of fiber. Actually, yours has 29 grams of protein. Oh, wow, seven grams of fiber, 21 different vitamins inside. It’s really designed to be a full healthy meal. So it’s not just a breakfast or lunch. Yeah, that’s not just a drink. And then the other drink that I brought is a clean energy drink that’s made to give you good natural energy, powerful antioxidants. It’s hydrating, which teas and coffees are typically dehydrating, and it burns body fat too, and has some aloe for your digestion. That’s

Brian Davis 02:51
amazing. I could use some of that, the burning body

Matt Duchan 02:54
fat. Well, me too. That’s why I have this. That’s who we are at core health and what we do, we’re a local owned business. I have the one here in Simi. My girlfriend runs one in the valley. We have a couple more in the valley as well. And so we’re growing and looking to grow and wow, everything’s family owned and family run too. Yeah, so

Brian Davis 03:18
you’re building your empire. That’s awesome. I

Matt Duchan 03:21
like it. It’s exciting. Yeah, yeah, for sure. That’s

Brian Davis 03:23
super cool dude. Yeah. So, okay, so take me back. So that’s kind of where we’re at right now. Yes, yeah, okay.

Matt Duchan 03:28
So take me back to 12 years ago, when

Brian Davis 03:31
we opened to when Matt was like, hey, you know what? I think this entrepreneurial journey type oh, cool is something that I want to do.

Matt Duchan 03:38
I Well, it kind of happened while I was I don’t know how far back we want to go, but when I was a kid, we all had our chores, right? Yeah. And so in my in my family, we we would get our list of chores, and each chore was assigned a certain amount of money based off of how difficult the chore was. Well, after we finished our chores, and we typically did them on Sunday, after we finished our chores, my mom would come and check the chore to make sure that it was clean enough up to her standards. So she realized that I was going to be an entrepreneur when I started hiring my sister to do my chores, and I would pay her like a portion of what I would get, as far as the charts go, Oh my goodness. And then my mom eventually found out and got really upset with me. I My response was, what’s wrong? I’m the work’s getting done, and you’re paying the same amount, like I don’t. I don’t know what the problem is. And she was trying to teach me, like diligence and keep the place clean and all kinds of stuff. But I was, I realized that I really just wanted to, you know, be a kid, and I didn’t really want to do this work. My sister was okay, getting paid less,

Brian Davis 04:53
and your sister made more money than if she just did her chores, if she

Matt Duchan 04:56
just did her chores. Yeah, everybody’s happy. Everybody’s happy, except for my mom, who. On how. So that’s how it was when I was a kid. But like,

Brian Davis 05:05
in your in your household, we’re like, was there anybody else in your family the kind of had that same kind of, like my mindset and perspective? Yeah,

Matt Duchan 05:14
well, not. It was just my sister and I, as far as the kids go. Okay, yeah. My mom worked a nine to five at the time. And my dad has always been had kind of an entrepreneurial spirit. He is an accountant by trade financial advisor, and he’s got his own practice at the time. He had his own business. And so I kind of learned it, learned it from there. I would say,

Brian Davis 05:40
Yeah, that makes sense, yeah. Growing up, my dad, he had his own, like, graphic design advertising business. So I kind of, like, grew up, you know, around the idea of, like, Hey, you could work for other people, but you could also work for yourself,

Matt Duchan 05:54
yeah, yeah. I feel that the the idea of working for yourself is the greatest reward, because at the end of the day, you’re you can only give yourself the credit. You can also only fire yourself, right? Like, at the end of every day, I’m like, Okay, if tomorrow was the same thing that happened, would I hire myself again? Or would I fire myself? Yeah, and so that that’s how I can consistently grow for grow my business. Like, did I do what I really needed to do today? And that self reflection helps a lot. Yeah, yeah,

Brian Davis 06:30
yeah. It’s like you’re ultimately the one that’s responsible exactly like, there’s no, there’s no, you can’t play victim. No, no. Because even if stuff goes wrong that seems as though it’s not in your control. It’s like, no, like, well, what

Matt Duchan 06:45
is it that I could have done? There’s always somebody Yeah, yeah, some other way that I someone that I could have texted or messaged out, or there’s always something that I could do, yeah.

Brian Davis 06:56
It kind of like reframes, like problems, right, absolutely, as opportunities, opportunities to learn. Hey, okay, this happened. How do we move forward? Exactly?

Matt Duchan 07:08
Yeah, that’s awesome. Always a solution to be found, for sure. So

Brian Davis 07:13
as a child, you kind of had this inclination, yeah, yeah, like delegate and then, okay, let me buy back some time. Yeah, get some more cash. Get more I’ll keep a little bit. Skim some off the top, yeah. And then

Matt Duchan 07:26
I got to play more. You know, as a kid, that’s what mattered to me, for sure. And then as I grew up, I like throughout elementary school, I would make these spin art paintings and try and sell them at school. And then I was also in play scouts, where you had to, you know, we they sold popcorn. But in my troop, we sold, we sold cheese candies. So we were always fundraising for that kind of stuff. And I always understood the idea of buying something, putting a service into it, and selling it for a profit, although I didn’t know how to word it, but that’s kind of what it was about. And then going into college, I didn’t really know what I wanted to do, so I took my general studies at Pierce, and then I kind of just found my way into accounting. It was not something that I overly loved, but I was decently good at it. And then I went to, I went to CSUN, transferred over, and then I found this, this Herbalife thing.

Brian Davis 08:34
How long ago was this? I went to this one too, 2010

Matt Duchan 08:41
that I found Herbalife. Okay? I was a junior at CSUN at the time. Okay, okay, took me a little while to get through Pierce, you know,

Brian Davis 08:49
no, yeah, I was on the the four year plan of Moorpark College, yeah. So, you know the feeling, what am I gonna that was me, like I was going back and forth between graphic design and music, okay? And, like, I just, I couldn’t, I was

Matt Duchan 09:04
going back and forth between taking my classes and not taking my classes. Yeah, there’s, there’s that too, you know. Then I eventually made it into CSUN, and I had started taking the herb life products, and I had amazing results right away, like my first day on the broad X.

Brian Davis 09:22
Tell me. Tell me about it. Like, what? What was the pain that you were experiencing before Herbalife, before

Matt Duchan 09:28
Herbalife? So I was tired kind of all the time. I didn’t know really what it was. I used to always have all this crazy energy. And I gained like, 40 or 50 pounds between high school and where I was at in college, and I didn’t know what that was about. I saw a friend, I saw what happened to a friend of mine. And then I said, You know what? Drinking these smoothies are going to be cheaper than what I’m already doing, because I would grab breakfast on my way to school, and then I’d have like a Subway sandwich for lunch. Lunch, and then I’d come home and have dinner with my family. And so I decided, well, if I just have this the shake for breakfast and lunch, it’s gonna cost me less than, less than the long run, and so I’m gonna get results and save money. My first day, I had incredible energy. I had a part time job at the time. I had incredible energy, and I got all of my work done for the whole week in two hours. Wow, like I just blew through my work. My boss couldn’t, couldn’t even understand what was going on that that week that I started was the week of my midterms. So I did really well on all my midterms, and but at my job, the work was kind of piling up, so my boss called me on Thursday, and he

Brian Davis 10:46
was mad, was this like an accounting job? What

Matt Duchan 10:48
kind of this was a job? I don’t know how to say it. It was for a security company, but I was doing all of the the billing, yeah, aspect. So I would take in all the information of like, new accounts, and I would put that into the computer, send out all the bills and or whenever a technician would go out, I took in all of their handwritten bills that people would sign, and then I would turn it into, like an actual bill, and send that out to the people. Okay, so,

Brian Davis 11:20
so that was that was stacking up, stacking up. You were busy focusing on midterm, midterms, that’s right.

Matt Duchan 11:26
And then I went in. He calls me Thursday night, and he’s like, Hey, do I need to find someone else to do this? And I said, No, I’ll be there tomorrow. Yeah, it was that question. Yeah. I said, No, I’ll be in tomorrow. Get it all done tomorrow. Yeah. And I got in, I got in at like, eight o’clock by 10 o’clock, I had it all done, all the new accounts, all my work done for an entire week. Yeah, done in two hours. And my boss couldn’t believe it. He said, No, go check it, make sure it’s right. Yeah, and, and, like, I’m the kind of person where I don’t like to make mistakes, so I check it as I go, before I I print and submit it, I went through, I checked it, and I got paid for the whole day. So I had like immediate, like Time, money as far as like value back. That was my first day, my first month, I lost 10 pounds. My second month, I lost 15 pounds. I lost 40 pounds in five months. I gained a little bit back since then, but working back on it now, I started going to the gym a month ago, and I’m down another like 10 pounds from that, but I ended up losing 40 pounds in five months. That’s kind of what started my business. Because people, friends, family, co workers, they started asking me, like, Hey, what are you doing? Your skin looks better. You have more energy. You’ve You look amazing. And, and he said, I don’t really know. I started tricking these shakes, and I’m down 40 pounds, yeah, and so I just set them up with my coach. And then he asked me the question. He goes, Well, these people want to buy products. You want to make the money, or do you want me to make the money? And as a broke accounting student, I was like, Well, I want to make the money. Yeah,

Brian Davis 13:07
that’s, that’s really cool of your coach to, yeah, to do that for you,

Matt Duchan 13:11
man, well, I mean it, it makes sense, as far as, like, how the model goes, yeah, yeah. And I said, Well, I want to make the money. So I started working with my friends and family, and I was making an extra couple $100 a month, which paid for my product. So I was kind of getting my products for free. And then I worked my business up to about 500 and then to 1000 and I went to there were a couple defining moments. The first one was I went to a training where everybody was happy, they were excited, and people were hugging. And it felt really weird to me. If I think the whole entire whole thing,

Brian Davis 13:50
how big was the training, how many people were there? They had,

Matt Duchan 13:52
like, a, like a hotel room, like one of those, like, like a ballroom, or something, the small ballrooms, not like the big one, yeah, so

Brian Davis 13:58
we’re talking hundreds, maybe, maybe a couple

Matt Duchan 14:01
100 at this training, it was all packed in, and everyone was sitting there like super tight. But there’s, there’s only kind of two things that I remember from that day. They would talk about what, what each product did, and they went kind of through the entire catalog during the second section, the people that got results went back up on stage, and they would talk about how much money they made. So there was one person that went up on stage. She was the emcee for the day, and she goes, I lost 19 pounds, dropped my cholesterol back when we could say that. And she had a smile from ear to ear, and she goes, and last month, I made $5,000 doing this. And as a broke college student, my thought process was, Wow, if I can make half of that, that would change my life. Yeah? Like, absolutely be life changing. And, you know, this was 2010 Yeah. And so I said, I’m in Oh, the other part that I realized was that was my second month on the. Products. And I just started added it, adding in some of the digestive health stuff. When they got to the digestive health section, they started talking about what it would do. And I started it, like two days before, so I was in the bathroom, like basically the

Brian Davis 15:13
whole day. So you’re experiencing 20 something

Matt Duchan 15:17
years of cleaning out. And so time to start that, right? And so my my friends that I had brought, they’re like, What? What’s going on? You’re like, not even in the room. And I said, Yeah, I started the digestive products a couple days ago, and they’re like, oh, they knew. So, yeah, the two things that I realized from that day was get results. People notice you make an income and the products work. Those were the two things that I realized from that day. I’d already had some results, and I knew that what they said was what the products did. So that was kind of, like the first defining moment, yeah.

Brian Davis 16:03
And then what was the like you briefly just talked about, you know, how everybody was super friendly there, yes. And so there was definitely, like, a culture. There was a culture, yeah, it was like, how much, how much did that have an impact on you at that time? It

Matt Duchan 16:17
really did. That’s really good point, because I was going to move into that, the profession that I was going for, I noticed that all of my professors, my my dad, and a lot of my like co workers at my internship, nobody was happy. Everybody was stressed. Everybody that was in their 50s, plus had had heart attacks, multiple heart attacks at the point, and I had started this nutrition product, and I didn’t want to be that person, stressed, overworked, multiple heart attacks, other health issues and, and, you know, most of them were overweight and, And I didn’t want to be that in the future, everybody was hung up on coffee, of course, right? I didn’t like the taste of coffee, so that wasn’t me. And so a few months later, after that training, I remember I was sitting in my internship, and I was just sitting there working on my computer, and at my internship, which was separate from my job, by the way, yeah, at my internship, I remember there was an accountant yelling at one of their employees and another accountant, it was partnership yelling at another employee, yeah, and and I looked up, and I looked around, and I kind of saw my future like, this is gonna be me, yeah. Like, I’m gonna, if I stay in this profession, this is gonna be my future, and this is not that wasn’t what I wanted. Took me another couple months, and then I eventually decided that that herb life was what I wanted to do, and my business was making my little part time. Business was making between 1000 to 1500 bucks, and so I put in my two weeks notice at my job, and just decided to give it to like, really, truly, give it a shot. How

Brian Davis 18:15
hard was it for you to make that decision? Well, it

Matt Duchan 18:17
took me about eight months. So from like, from starting the products, to eventually like, deciding this was really what I wanted to do. Yeah. So it was very difficult. The hardest conversation was the conversation I had with my parents. And I remember my my father was kind of kind of upset about it, because it would mean that I would focus on this and not on school, right? And I said, my mom, just like, stood behind me. She’s like, Look, if it doesn’t work out, he can go back into school. So I took a year, and I trained at a friend’s location in Camarillo, and really learned, like, what it took to run this thing,

Brian Davis 19:02
yeah, and so, so then your friend in camryo kind of unpacked that a little bit is that, did they have an operation that looked similar to basically clear health, okay, okay, at the

Matt Duchan 19:13
time it was called the daily shake. I went in and worked it to learn. And then we opened up our first about a year later, we opened up our first location in Simi. I didn’t have the funds to open it, so it was my coach with, you know, five or six others of us opening this place, and we were all working together to build our businesses. It took me about a year to build my business up and save enough money to open up my half of core health. I saved up enough put in my half, and then, and then, you know, we were open, and that’s when it got really scary. Yeah, it was kind of

Brian Davis 19:56
leading up to it was, yeah, leading up to this. So we found. We

Matt Duchan 20:00
found the spot at core health and then signed the lease, which was scary, opened up everything, got everything started,

Brian Davis 20:08
and then tell us unpack. Scary, just a little bit.

Matt Duchan 20:12
It was like that, excited, nervous. Okay, it was we I didn’t know what I was getting into. I saw that monthly rent price, which is more than I like, that’s more than I’d ever paid on my own rent. You know, I was, I remember calculating how much, how many smoothies it would take just to pay rent. Yeah, and you remember how many it was a somewhere between 40 and 50 smoothies a day just to be able to pay rent by the end of the month. Yeah, and I remember I invested like everything that I had saved up to do this. Our first month was challenging, that we were actually open. We had a couple challenges opening too. Our first month opening was, was a challenge. We didn’t have everything set up. We didn’t have all of the suppliers in in place. So we were kind of using stuff from the other location, and, of course, paying for it. But like, it was,

Brian Davis 21:18
it was, like, it wasn’t, yeah, you didn’t have, like, your processes all set up, right, right, right. So then you were still, you know, spread a little bit thinner than you want to be, exactly.

Matt Duchan 21:27
And then a couple years later, my girlfriend jumped in, and she was a teacher, and she made a similar decision to me, where, like, she looked around, and that’s not the life that she wanted to live. So she jumped in and worked with me at core health, and then an opportunity came up for us to open up a location with her and her partner, or her and a partner in in Chatsworth. We were able to get that open so, like her and I were saving up to pay for that half right? And then we were able to eventually buy her partner out, and now she has that one all to herself, yeah. And then, and then I was able to, you know, remove my partner and buy him out, and and then we’ve grown from there, wow. And then covid hit,

Brian Davis 22:19
before we get into covid,

Matt Duchan 22:20
yeah, okay,

Brian Davis 22:21
I’m just interested. I’m interested in, you know, people that decide to get into partnerships and people that don’t. It sounds like you started this with partners. It sounds like there was a financial benefit. Yeah, 52 days. Yeah, just and then. But then, like, it came to the point where you, like, for whatever reason, that partnership kind of went away. Can you kind of unpack that a little bit about, like, just, if you don’t want to get into the details, but just kind of, like, your perspective on partnerships, right? Like, for somebody that’s thinking about starting a business with some partners, like, what are your perspectives with somebody that’s experienced it and now is out of it?

Matt Duchan 23:05
Okay? That’s a good question. I think it’s very important that for partnerships you have, everybody has to be on the same, same wavelength. Like, you have to know exactly who’s doing what and when, and then, if something does go wrong, who’s gonna take over, right? So at the time, it was just, it was just us with a few of our team members, and nobody kind of knew what each other was supposed to do. He was gonna open up another location. And then, and then I was taking on, you know, higher end of the role. So I just said, You know what, like, let me just take over everything. And, and it worked out, yeah, yeah, Oh, awesome. So yeah, and with her partner, partnerships can either and amicably, or they can have their challenges. You have one person that’s more invested than the other, right? Yeah, which, which is fair for whatever reason, right? We were able to kind of take over the the diff, you know, the difference is right? Now, my girlfriend runs her her own, and she’s able to, she’s able to run it the way that she wants. And you don’t have to ask another person if you want to do something, you can just do it. Yeah, right? Like, like, we wanted to start making, I’ll say evils, right, yeah. But healthy versions, yeah, no. And then, as opposed to having to ask and figure it out, we can just make you just do it, yeah? But if you have a partner that you’re on the same page with, then it’s totally, totally fine. Or if you have a silent partner that kind of just trusts you, yeah, then, then same idea, you know, as long as you can just get in there and someone’s got to make the decisions, yeah?

Brian Davis 24:58
No, totally, yeah. It’s interesting. Because as I talk to business owners, just in the work that I do, especially having discovery calls and discovery meetings, there’s there’s definitely a difference between when there’s only one decision maker and there’s multiple especially when they’re there at the same time, and we’re all having a conversation, and then all of a sudden, there’s like, a inside conversation that’s happening between the two. Oh, you know, yeah. And so it’s like, it just it. It underscores the importance of of having that clear communication, of, like, really setting those expectations, yes, everybody understands what roles, what responsibilities that they have. And then, like, everybody just kind of stand in their lane.

Matt Duchan 25:42
I mean, that’s true, absolutely, yeah. Um, just to add to it, like, I think partnerships absolutely can work out as long as you’re on the same page, yeah, about what you want. And then once you start to once you start to veer,

Brian Davis 25:59
that’s when then you got to have the DTR, yeah. It’s like, yeah. So how does it? How does it feel now, man, like, was it when you were going through that, like, realizing, like, Hey, okay, he’s going to go off in this direction, maybe it’d be good to for us to part our ways. You know, business wise, how did it feel to kind of get through that and beyond that and now realize, like, Man, I’m in control of this whole entire thing.

Matt Duchan 26:27
Excited. And then also there was, like, a huge weight of like, oh, I have to do all of this now. And so that was, that was definitely kind of eye opening, yeah? Because when you have a partnership, you can split the work so, but when you don’t have a partnership like it, it’s on you to get to get it done, yeah? So everything that you you were doing now you have to do everything your partner was doing too, and then still have the business run too, you know,

Brian Davis 27:01
so how long ago was that? The you it was,

Matt Duchan 27:03
it was right around covid, when it happened, yeah, okay,

Brian Davis 27:08
so that, yeah, that brings us into covid. Ben. Covid, really strange time. All of us remember it, yes, of course, some, some businesses did great. Other, other businesses got affected. How, how was covid for you guys? It

Matt Duchan 27:22
was definitely tough. Yeah, thankfully, we were able to stay open because we were considered essential. I don’t know what that means, but people need healthy, healthy snacks, man, so we definitely had to adapt. I remember we set up like an ordering table at the front door. And we we had, like, the register all turned around. We had one person behind the counter, and we have a lot of, like, community and like, kind of healthy stuff. And everybody became health conscious during covid, naturally. And people would drive up, we’d bring it to them in, like, the the tray, everything’s completely covered and sealed and all of that, we did our best, you know, yeah, I remember there was a part, like, close to the beginning, where I was doing a lot of deliveries, because people didn’t even want to leave their house. They were so scared. Yeah, totally. And so from, I think it was from like, nine to, like, one. I told anybody. I told everybody, like, if you call us an order, I’ll deliver two for free. And I just, I didn’t know what to do, you know, yeah, and so we had a lot of people calling and ordering. We have some immunity products. So that was really, really helpful during that time. Yeah, and people were in their house so so they they wanted a treat, but didn’t want to leave because everyone was scared and and, you know, thankfully, we were able to be there for for people. Our numbers definitely dropped, of course, yeah, but we were at least able to be there to be able to to step up and help people, yeah, yeah, yeah. That’s fantastic, man. We were doing like 10 I, I remember I was doing like 10 deliveries a day. Wow, and we don’t really deliver, right?

Brian Davis 29:17
Yeah, no, you’re just, you’re just trying to be at service. Yeah, yeah, it

Matt Duchan 29:21
was definitely a tough time, for sure, yeah. And then post covid During all of the like, during restaurants, we didn’t know what the rules were. The rules would change and then go back, and then change and then go back. That I would say, was even harder, because in the middle of covid, everybody kind of understood. Nobody knew what it was. Nobody knew what was going on, yeah, and so we, we all kind of just did what we could. F like towards the end of covid, when all the rules kind of changed. Here in California, it felt like every week or. Be two weeks, there was either a new rule, or they would lighten up on a rule. And so that, I would say, was even harder, because even some patrons would come in and say, I thought that this was the rule, and then, no, they took that one away, but now they have this rule. And yeah, there was, there was a lot of like, changes happening frequently. Oh,

Brian Davis 30:25
yeah, I remember checking, checking the websites every week. I got an email update

Matt Duchan 30:29
every week on what new changes there were. Yeah,

Brian Davis 30:33
are we going into work? Are we, you know, what do we have to do? Do we have to mask? Do we not have to mask? You know, what’s the distance that we have to remain. At

Matt Duchan 30:41
one point it was like 10 feet between you and someone else, like within except for your like, inner circle, right? I think it was like 10 feet and then six feet, and then, I think later on, they made it like four, and then three, and then it was like they stopped Gary, yeah,

Brian Davis 31:01
no, totally, man. And then, like, you know, as as employees got covid, then, like, Okay, well, how long, yeah, how long do they stay home? Do the rest of us come into the office? Well, does everybody work when

Matt Duchan 31:14
someone felt it? We had a, we never had, like, an outbreak where everyone had it, thankfully, yeah, we had, like, one person that got it that wasn’t feeling well, and then she stayed home for a while, and someone else got it stayed home, and nobody else kind of, thankfully, none of us got it, like all at the same time. Yeah, it’s really good. I got it in well, I technically never had it so, but I my roommates caught it in the end of 2021 like September, October, okay, so they caught it, tested, tested positive, And then I wasn’t feeling well, and my roommate and I, we drove to Moorpark at the time to test and it was so weird, because she tested negative and I tested or she tested positive and I tested negative. We rode in the car together, and I wasn’t feeling well. This was on a on a Thursday, and I got my results on Friday, and thankfully, I just I was able to schedule myself off. Oh, good. And then I tested again on Monday by myself, tested negative. I tested again on Thursday, tested negative. And by the time Saturday came was, which was like the next time that I was supposed to be at core health. By the time Saturday came, I was still testing negative, and I’m like, All right, well, it’s been 10 days. This was, it was 10 days at the time. Yep, it’s been 10 days. I’ve never tested positive. I’m going into work tomorrow, and you felt fine. I felt fine. I had like, a, kind of, like a lingering cough, Oh, yeah. But whenever I get sick, like, that’s always the last thing. Whenever I don’t actually get sick, I just get this weird lingering cough, yeah, and that’s interesting. Yeah, that that’s it. Wow. So I don’t get sick aside from having covid, but never testing positive for it. I haven’t been sick aside from food poisoning, kind of since I started the products.

Brian Davis 33:20
Wow. That’s amazing. Man, that really is. Yeah, me with covid, I didn’t get it until, I think halfway through 2022 Oh, wow. And all of our kids had had it, you know, like all the rest of our family had had it, but my wife and I, we just, we, like, we never got it. That’s crazy. And, yeah, I was thinking, like, Man, how I made it to this? Yeah, and then I’ll, like, out of nowhere. I didn’t know anybody else that had it. I didn’t know, like, I woke up one morning and I just had, like, a sore throat, you know, like, Oh, this is weird, yeah. Like, what’s, what’s going on? And throughout that morning, you know, throughout the couple of hours that I’m that I’m up, it’s just kind of getting worse, which usually doesn’t, you know, like, usually it’s, it’s bad once you wake up, yeah, when I get sick, it’s bad in the morning, and then a couple of hours later, like, usually goes down, you know, significantly, yeah. And then at night, it comes back, it comes back, yeah, you know, worn out, yeah, yeah. And so instead of going into work, I just tell my wife, I said, Hey, I think I’m just gonna go over to urgent care, just get this checked out, you know, because sometimes I get strep throat or something, oh, yeah, just, you know, want to get some antibiotics or if I need it, but I go over there not even thinking that I have covid Well, and even tell the lady, I’m like, I was probably, like, some strep throat or something. She’s like, Okay, I’ll do that. And she does that test. And then she’s like, You know what? I think I’m gonna do a covid test too. Wow. And so then she did that, and then she came back and I was expecting her to just be like, Yeah, you know you got strapped, like, take a Z pack or something. And she comes back in. She’s like, you. Half strap. You got covid. Oh, I was like, whoa, okay, dang. This is what everybody’s been talking about. You know, it’s crazy. This is what everybody’s been

Matt Duchan 35:08
so, so what did, what did you feel? Did you have lost of smell, taste, chills, it was diarrhea. I think that that was one of them too, right? Yeah,

Brian Davis 35:18
it was interesting. Like, it was just a sore throat, a headache, and then I was just really tired, okay, like, I didn’t, I didn’t have any other symptoms. And it was interesting, because, like, during that first day, like, he got to the point where, like, I was, I was really uncomfortable, you know, uncomfortable enough to go get it checked out, because I was like, I know for a fact that I’m sick, something’s wrong. I got to get this checked out. But after that, it just stayed for like five days, like it didn’t it didn’t get worse, didn’t get better. It just like five days of of this, and then after that, it slowly started getting better. Interesting, yeah, yeah, really strange. But I had friends that you know, lost a sense of smell and sense of taste. Yeah, I’d heard that also had all this digestive stuff. And, okay, but it’s like for me, like, no for

Matt Duchan 36:09
me, the first day I had the the sweats and chills, that one happened, and then I did have a little bit of diarrhea, and then, like, that was basically it, and and I had recovered, except for that weird cough, like, real, real quick, yeah, like, two or three days at the most. But I remember one thing that I did that was, like, kind of unacceptable. Was every day I would leave the house two, three times a day to go for a half an hour, hour walk just to get some fresh air. And I mean, like Simi Valley fresh air, but still totally not, not the same, like circulating air inside,

Brian Davis 36:51
yeah, then you’d also get some sunshine, some sunshine. Yeah,

Matt Duchan 36:56
it and I truly believe that that helped me get better faster. Now, if I ever came close to someone, I do the like, the like, we’re that, like, full circle around, you know, to the other side of the street.

Brian Davis 37:10
Yeah, I remember walking out on the sidewalk in the neighborhood, and then people I got covid, you know, doing the same, similar thing. Oh, yeah, you know. And then they would go out into the street and walk around. Okay? So, yeah, I remember people doing that.

Matt Duchan 37:25
Nobody else had had it when I had it. So yeah, but yeah, it was, it was definitely a weird time. And then once things kind of went back to normal, our numbers were just like, at core health, sorry, going back to it, our numbers were just kind of in the tank, yeah. And I said, You know what, I need to I need to make some changes. It was, what, two, two and a half years at that point later, and I had said, You know what, I need to make some changes. I need to get my numbers back up. I joined leadership. I was like, this is going to help me, like, get my name out there in the community. Yeah,

Brian Davis 38:05
and talk about leadership a little bit for people that don’t know. Oh,

Matt Duchan 38:08
okay, so leadership is a thing here in Simi that the Chamber puts on, and it’s an incredible, incredible program. I know that’s where we met, yeah, that’s where we met. Last of 2023, and 2020, strong team. 2020 together. Yeah, that’s right. I have a, I have a friend that did leadership, and think he graduated in 2015 and I wanted, I wanted to get my name out into the community, yeah, as as me, not as my partner or someone else. And I reached out to my friend that did leadership in, I think it was 2015 and I wanted to do it in 2019 and I think I missed it by like a couple weeks, like, the registration for it, yeah, thankfully. And he’s like, oh, yeah, let me reach out and and he reached out. And it’s, I remember, it started like I was, like, the last person on the list. It started like, two weeks later, thankfully, got my name, and they got me all set up, and they, you know, our chamber is absolutely amazing. Oh, great. I love it. And I had no idea what it was, what I was in for. I didn’t know anybody. And then we went up to arrowhead and did our thing. I was a snickerdoodle. I think you were a chocolate chip, right?

Brian Davis 39:36
Yeah, chocolate chip. Okay,

Matt Duchan 39:39
we could still be friends. Oh, absolutely. One class stronger together, right?

Brian Davis 39:44
The chocolate chip and the snickerdoodles. Did you?

Matt Duchan 39:46
Did you hear that they they changed it the next year? They didn’t split the class up. We were the reasons that they didn’t change it the next or that they changed the next year? Yeah, they didn’t split 20 class of 2024,

Brian Davis 39:57
that’s interesting. I just want to emphasize. Eyes that this was, like, because I remember that that early morning, oh yeah,

Matt Duchan 40:05
we had to, we signed up, like, four. We had

Brian Davis 40:08
to be up before. We had to be there by six. It was

Matt Duchan 40:11
six, okay, yeah, we had to remember it was dark, that’s all. Oh, it was, it was, it’s

Brian Davis 40:15
like, in late September, yep, you know, driving in, and it we met at the train station, and so there’s this empty parking lot, except for, like, a crazy full of cars and this big, you know, charter bus. Charter bus. Yep, and I get out, and I’m looking around, I’m like, I don’t know anybody. You

Matt Duchan 40:33
know, I didn’t know anybody. Thankfully, I knew because of, you know, some of the stuff that we’d done with the community before. Yeah, I knew like three of our classmates before, and then, so I walked up and I’m like, Oh, I at least know like two or three people. So give my hugs, you know. And then there we are, off to, off to like, arrowhead, yeah, with a group of 25 people that I have, like complete strangers, for the most part, I hadn’t even put like a face to the name for the people that I had emailed back and forth with to get to get registered for this thing. Yep. So I was like, You know what? Let’s do it. I’m all in. You got me for two days, you know, we get up there and they start talking about what the class is going to be and what it entails, and and it was then we did the ropes course and all of the, like, Team stuff. And I was like, Oh, this is, this is fun. I did this, like, for I I’ve done, like, Tony Robbins and a few other, like, personal development stuff. So like, for me, the ropes course was, was a ton of fun walking around along the ropes. I was like, oh yeah, this is great. Okay, cool.

Brian Davis 41:54
Oh yeah,

Matt Duchan 41:54
I had it was so much fun. I remember climbing up the you remember when we had to climb up to, like, the really tall one, and then jump off.

Brian Davis 42:02
Oh, yeah. And yeah, the single post, like single pole, that was probably like, what, like 3040

Matt Duchan 42:08
feet, about 40 or 50 feet, I think it was like that. And the top of it was, was only, like, this big, yeah, eight inches across, yeah, yeah. And you had to get both feet on there and then jump and stand up, stand up, and then jump off. The whole post is doing this, and you try to stand on it.

Brian Davis 42:27
Like, one of the most amazing things for me in that whole entire experience was that, as each person was up trying to do that, you know, like the whole entire group of everybody else was down there cheering them on, yeah, absolutely. You know, it’s like everybody wanted everybody to succeed. Yeah,

Matt Duchan 42:44
I remember, as I was climbing up the the lady, I forget, I forget her name, the the, like, leader of the person walking us through it,

Brian Davis 42:52
yeah, I can’t remember her name off the top. I know, yeah, she was she was great. She was great.

Matt Duchan 42:57
She was great. She’s like, she’s like, take it slow, enjoy the climb, feel it. And I’m like, why I’ve done this so many times? Like I was a boy scout. We did rock climbing all the time. I just, I want to get up there and jump off so I can do it again. I asked if I could do it again. She said no, but I did get to go to the other side again. Oh, you did the one where you walked across it. Yeah, lined up and then walked across, right, right. That one was a ton of fun. And, yeah, it was, it was an incredible thing. I remember we were on the ride home, and I had made like, three or four new friends. Yeah, most of them were doodles. I

Brian Davis 43:37
think, I think you helped me with my, my first interaction with you that I remember is that you helped me with my harness. Was that it, yeah, I needed to get my harness on,

Matt Duchan 43:46
okay? And I remember helping like five or six people.

Brian Davis 43:51
You’re right, because I was the example, yeah, so they put, put it on you, and then, like, you’re helping me. I,

Matt Duchan 43:59
I helped like five or six people. It was, it was just a ton of fun, yeah, and, and I absolutely love all of our classmates, like it was. Oh. So, getting back to what leadership is, yeah, it was a program where you it was the first Friday of every month, with one exception, lasted 10 months long. And then at the end of leadership, each day, you would learn, or we would learn, some integral part about Simi Valley. So they had a business day that a public school day they had, I mean, every there was an ethics day. That was my favorite day.

Brian Davis 44:43
That was that was great man. That was the last day that was powerful. It was powerful because not not only the content that we, you know, that the experience that we were walked through, yeah, but then it’s also an opportunity for everybody to get up and share a speech of what this whole entire experience. Yeah,

Matt Duchan 45:00
oh man. Our, our final class speech was, was amazing. You remember who gave it and what she said? Oh, Heidi, yeah, yeah. She was amazing. Her speech was so good because she, she had every person in the class Yes, mixed into her speech, yeah, with like, a little note about that person. It

Brian Davis 45:22
was, it was so generous, like, it was such a great way to just kind of, like, cap off the whole entire experience. Absolutely, yeah, and it was, it was beautiful, man.

Matt Duchan 45:32
I absolutely love our class, everybody in our class. And it was weird too, because I had heard that some classes before had, like, personality conflicts and and I didn’t, I don’t know about you, but I didn’t experience that at all. Like we all felt like we had a greater purpose that we were working towards. Yeah, it was just an absolutely wonderful experience. Like we still have our our group chat up, and we still keep in contact. I remember when they were talking about how classes in the past had kept in contact. Yeah, and they were talking about these email chains. Do you remember that conversation? Yep. I was like, there is no way we’re doing an email chain. I’m not looking through 20 emails to find Yes, okay, I’ll be there. And the reply to alls, I’m like, I am not. No, I’m doing this. And so on the way home, that’s when we, we came up with the idea of our telegram chat. Yeah, yeah, totally. Thankfully, that’s the same chat that I use for all of my business stuff, too.

Brian Davis 46:33
It’s super easy for me happen to work out that way. You know what?

Matt Duchan 46:36
I have all the chat app between WhatsApp and discord and and telegram like, have them

Brian Davis 46:42
all, yeah. Well, you got to stay connected Absolutely.

Matt Duchan 46:44
Yeah. Okay, so

Brian Davis 46:46
leadership is amazing. Chamber of Commerce, there’s, there’s so much opportunity to get connected absolutely and get known in in the community, in Simi Valley. How has that impacted your business? How’s that so impacted your business and then also impacted you as a person.

Matt Duchan 47:02
So it really kind of helped me get get out there. Yeah, it made me realize that leaving the doors of core health was really what it took to get out there into the community. And I’ve never been the like, super salesy, like, oh, gotta come have a smoothie. We can’t be friends if you don’t have a smoothie. But it allowed me to leave the doors of core health. And throughout that time period of leadership, I came up with a new plan of what I was going to do, working with my mentor, what I was going to do to really grow core health back to what it was. Yeah, and our sales were, were pretty low at the time, and I just said, You know what? I’m going to get out there, and I’m going to every day. I’m going to between this time and this time, I’m going to do what I can to get our name out there. And I came up with a plan with my mentor, and I started doing it back then, actually, towards the end of leadership, was when I started doing it, and our numbers have doubled since. Since that, that conversation with my my mentor, yeah, that’s amazing, man. Thank you. Thank you. I Our goal was to get to $1,000 in sales a day. We’re right at that, like seven, 800 right now, but, but we keep going by the plan, we’ll get there. Yeah, there’s,

Brian Davis 48:41
there’s so much value in that, yeah, yeah. Like, just really understanding the plan and sticking to it,

Matt Duchan 48:46
sticking to it, that’s, that’s the hardest part is the sticking to it, yeah, it really is, yeah.

Brian Davis 48:51
It’s like, you feel like something’s not working, or it feels a little too hard, and then you want to change it, you know? Or, like, Yeah, you think of something new, and you want to do that, but it’s like, no, just just stick with the plan. Just keep on going. Keep going. Yeah? See what you learn. You know, see how long you can make this thing go. That’s right.

Matt Duchan 49:09
So our numbers were in the like, in that post covid era, our numbers we were at like, three, $350 in sales a day, yeah? Like, they, they really tanked, and we were over 1000 pre covid Yeah. And I just said, You know what, I’m gonna get out there do whatever it takes.

Brian Davis 49:33
Yeah? So, what are like, what are just maybe one or two of the things that you have been doing that, that seem like they’ve been working

Matt Duchan 49:42
great. Question. Yeah, so my girlfriend and I, we started working together on our social media. She’s way better at it than I am, and we started working on our social media. So part of what we are doing is we, every week, we have a specialty menu. That’s it, right there. Yeah? This. This week is Halloween Town, you know, beginning of October

50:03
and so, like, who, who comes up? Because, as I’ve been looking at your guys’s menus, like, there’s, there’s seasonal shakes on there, yeah, and one week shakes and some, okay, it’s only up for a week. Who comes up with those? Her and I work on it together. And we just talked to our customers, like, hey, what’s

Matt Duchan 50:21
an idea that you think would be fun? We already have all of October plans. So

Brian Davis 50:28
because it seems like, it seems like such a creative thing, like a creative really, is, yeah, it’s not just that you have these pre done, pre done recipes, but it’s like, really, it’s like, it’s almost like you have, like this palette that you could then take and you could that’s all, whatever it is that you guys are thinking, that’s

Matt Duchan 50:46
all her. I, I’d love to take some credit, but in reality, it’s all her. She, she puts so much work into it, and she’s the one that works with our our social media person. And they take the pictures, they put them all together and make it look amazing. Those are actually pictures of our shakes. We’re not like, blame off the internet, yeah, yeah. We, we take them, post them, and like, we’ll, we’ll make those shakes, and then take the pictures, set them up and and then, like, put the post together. Yeah. So that’s the first thing that we did. We really first

Brian Davis 51:21
thing you have to do is get, find a good woman.

Matt Duchan 51:24
Well, work on your social media, right?

Brian Davis 51:26
Yean not totally that’s awesome.

Matt Duchan 51:27
Like, I guess that was the first thing we did, yeah, the other thing that I did was I set up, like, a, like, I told you, a daily schedule. So we, we do three posts a day, five stories a day. That’s for the social media that one’s pretty simple, because we generate them at the beginning of the week or at the end of the previous week and have them for the week. We just kind of post them throughout. As far as my like, daily duties, what I had to do. I realized that a lot of places open up at 10, so right around that, like 9:30 10 o’clock range, I leave every day from core health, and I go around to the community, and I go to the local businesses, and I just drop off some coupons, coupons for people. I’m not trying to sell them anything. I’m just dropping off coupons and menus, and I’ll leave a coupon at whatever business for everybody that works there, yeah. And then if they’re really nice and really receptive, I will offer to bring everybody a sample of what we do. So one of our clean energy drinks. We’ll take them and put them like half size, and bring them back to that business. And then we’ll, I think I have some pictures. So here’s some of the pictures of us setting them up. Yeah, I brought them to our place, and Yeah, there you go. So that’s us bringing some

Brian Davis 52:54
That’s great. Yeah, I can see you’re out there. You’re out there trying to provide value. You’re out there, yep, you know, trying to build these relationships, yep, yep. Let people know who you are. I know, but you’re also what we do, yeah.

Matt Duchan 53:07
So I have a certain number that I have to hit a day, and then a certain number of those, what we call tea drops, that that I need to do a week. So I want to do five tea drops a week, where between two and three right now and then, my goal is to give out 150 of those coupons a day.

Brian Davis 53:25
Wow,

Matt Duchan 53:26
that’ll take me a solid hour, hour and a half, sometimes upwards of two hours. You know, you do it every day. And yeah, people start coming in. They’re like, I got this coupon. I said, Where’d you get the coupon from? Oh, I got it from a friend of I don’t even know anymore. That’s awesome, man. And then when people come in for their first time, I always I tell them like, our goal is to be your healthy daily habit. And so I will, I’ll take one of these coupons and give it back to them because and right like three days later that it expires, and because I want them to know what good nutrition feels like. Yeah, how they feel having a shake for breakfast versus cereal or waffles or pancakes or something like that. Yeah, I was just talking to someone today. She’s like, Oh, I’ve been taking I’ve been having my clean energy drink every day for like, a month, and I ran out and my husband said they were too expensive. And and it’s been like a week, and I just, I don’t feel good, yeah, and so, so like that, that feeling is, is amazing. There’s nothing that beats it, yeah, yeah, to be making a difference in the lives of people, absolutely, that’s awesome. There’s, there’s two feelings that are the best. The first one is when people walk in, we tell them how healthy it is. And I mentioned nothing about the taste, except for our most popular flavors, which are birthday cake, chocolate peanut butter, banana and peanut butter praline crunch, yeah. And I always say that one’s my favorite, because it is. And so I mentioned nothing of the of. Like the taste, yeah, because I will make it for then, and then I’ll ask them to taste, taste it right there, and watching their face after they taste it. Nothing beats that, because everybody’s like, you’ve had those, like, healthy drinks before, right where you taste it,

Brian Davis 55:17
it tastes healthy.

Matt Duchan 55:18
It tastes healthy, yes. And so for like, my when people come in, I tell them how healthy it is, and then they they decide on their flavor, and they get it, and they’re like, they have this face of like, they have this smile, this little smirk that they make, and that, that’s the best part of my day.

Brian Davis 55:36
That’s awesome, yeah? Because in their moments, like, They that can’t be faked.

Matt Duchan 55:40
No, no. That first, like, authentic reaction, yeah And as an old poker player like that, that that first, that first glimpse, is the one that makes it sometimes, I’ll even tell people that that’s my favorite part, and they’ll try and make, like, a sour face, and they can’t even do it, yeah,

Brian Davis 55:58
amazing man. I love that. I love that. So what What’s in the future, man, like you got, you’ve got your plan, they’re carrying out. I’m sure it’s going to be more of that. Yeah. But like, where do you see core health? You were talking about, you know, continuing to build the Empire.

Matt Duchan 56:16
You brought that up. Where we want to, I want to have 12 locations open within the next one to two years. Wow. So we even have a sign in core health saying that, and that helps me keep my mind on on that every day. Yeah, I want our sales to be well, I want to hit 1000 this year. So we’re still working for that, And then once we get there, I want to get to 1500 a day. And then after that, I don’t know, like those, those are the immediate goals, you know, like 12 locations in the next one to two years. And so we have four now, yeah. And then just ramping our sales back up, yeah, so and so.

Brian Davis 56:57
Then, like, kind of, what are you looking at is who Matt needs to be in order to accomplish that?

Matt Duchan 57:04
great question. I like it, yeah, so I’m currently reading a book. It’s called the 10x rule. It’s by Grant Cardone.

Brian Davis 57:13
Love, Grant Cardone. Yeah, he’s great. The first time I ever saw that guy, man. It was the that TV show that he did where Undercover Billionaire,

Matt Duchan 57:23
I don’t know it. I don’t watch a lot of TV I’m sorry

Brian Davis 57:27
Check that out. Check that out, dude Llike, I think I watched it on Discovery Plus, I had just been, like, searching for something, and to watch that had something to do with business.

Matt Duchan 57:39
Okay

Brian Davis 57:40
And I see this show, like, undercover billionaire, and I’m like, what? And it’s like, this Grant Cardone guy. It’s like, I’ve seen that guy, but I don’t know. Like,

Matt Duchan 57:48
seems very salesy,

Brian Davis 57:49
you know, Yeah, so I start watching it, man. And it follows three billionaires as they give up all of their contacts, all of their just everything, move to another city that they don’t know anybody. They’re given a cell phone, they’re given a junk or car, and they have, like, 90 days to build a $1 million business.

Matt Duchan 58:09
Oh, wow.

Brian Davis 58:10
You know, like, I’m watching these three people and trying to, trying to do this, and they’re all given those things, but then they’re also giving a 100 given a $100 bill. And as the other two people that were in this episode, it’s the second episode or second season, as the the other two people in this season, they were holding on to that $100 and just like trying to, trying to, to make it last as long as they could, you know, but they were holding on to it is this, this. This was their lifeline, you know. And then they cut to Grant Cardone, and he holds up that $100 and he’s, like, this $100 I’m not even gonna use it,

Matt Duchan 58:51
yeah

Brian Davis 58:51
And he folds it up, and he puts in his pocket,

Matt Duchan 58:53
yeah

Brian Davis 58:54
And I’m thinking, like, what is this guy gonna do?

Matt Duchan 58:56
Yeah

Brian Davis 58:57
And he starts talking about the way that he sees it, and he doesn’t see, like, it’s not about the money, but it’s about who has the money. Yeah, you know, it’s about the relationships. He’s like, I’m gonna get there. And like, I’m not gonna try to be saving money. It’s like, I’m gonna get there and I’m gonna meet the movers and shakers of this, of the city, the city, yeah, and like, start developing these relationships so that I could start making things happen, yeah, and then to watch him actually follow through and do that. Like, well,

Matt Duchan 59:28
that’s kind of what he talks about in the book

Brian Davis 59:29
Yeah. Like, like, these other two were, you know, sleeping in their car, and they were, you know, begging for meals and and they were just trying to, like, scrape stuff together. Like, where he goes into town, he goes over to an RV dealer, ends up talking the RV dealer into letting him stay in one of his RVs for free.

Matt Duchan 59:48
Whoa,

Brian Davis 59:48
RV dealer gives him a bunch of money, so, you know, like $100 credit at a restaurant so that he could go and eat nice and then he sees that the RV dealer is also trying to sell, like a jeep. And so he’s like, I’m gonna sell this Junker that the producers gave me. Okay. And then he talked to the RV guy, and he’s like, Well, what if I sell that Jeep for you? And he’s like, yeah, like, you could sell that Jeep for me. Okay, I won’t put more than 10 miles a day on it. And so then he starts driving that jeep, Sells the other one within a couple of like, within a day, he’s got a place to stay. He’s made, uh, $1,500 off the sale of the junker car. Whoa, okay. He’s got a practically, uh, almost brand new Jeep that he’s now driving around to these meetings as he’s meeting other, yeah, as he’s meeting other business owners. And I’m just like, like, this guy, he just, he sees things differently

Matt Duchan 1:00:42
absolutely

Brian Davis 1:00:43
than the rest of people absolutely. And like, I just, I ended up fast forwarding through the other the other people’s segments and just watching his, yeah. And then after that, like, I really got into, you know, his sales curriculum and stuff like that. And like, you know, I went out to Florida a handful of times to, you know, some of the events that they have out there. Yeah Like, fantastic, dude. So, yeah, so 10x

Matt Duchan 1:01:06
so I’m reading the 10x rule, and what I love about it is, when someone is trying to give me criticism, I like my personality is to always like, I don’t want to say lash out, but talk back.

Brian Davis 1:01:20
Okay,

Matt Duchan 1:01:20
right? So, like, if I ever work, if you talk to personal trainers I’ve had in the past, like they’re like, do your push ops. And I’m like, you do them! Just my personality. What I love about this book, specifically, yeah, is I really feel like it’s kind of that, that level. But as far as marketing goes and,and I feel like I’m being yelled at, but I can’t yell back, because it’s just a book. So I’m able to take that and and, like, look at myself in the mirror, yeah, and then then really take that and push it forward, yeah? So yeah. Today I went out and I did my invites. Didn’t get any tea drops set up, but I was able to get those invites done. And, you know, reach out. We’ll see who comes in tomorrow. That’s, that’s the exciting part.

Brian Davis 1:02:10
Yeah, you just got to do the work.

Matt Duchan 1:02:12
That’s right, doing the work. Do the work, doing the steps. Yeah,

Brian Davis 1:02:15
just do it. Do the hard stuff.

Matt Duchan 1:02:18
More No’s you get, the better you do.

Brian Davis 1:02:20
Yeah, no’s are no’s are, that’s what it’s almost like That’s what you should get.

Matt Duchan 1:02:25
I’m looking for the No’s.

Brian Davis 1:02:27
That’s what you want to get.

Matt Duchan 1:02:28
I used to be on a plan to get 20 nose a day, yeah. And I would, I would do it until and and then by the end of the day, or I remember, I was at the target across the street from us, and I was at like, 18 no’s for the day, like, giving out these, these coupons. It was like a new thing that I was trying, man, I was at like 18, but everybody was saying, Oh yeah, thank you.

Brian Davis 1:02:51
You’re like, dang it, Where’s where’s my No’s,

Matt Duchan 1:02:53
yeah. So I’m there at like 6:30 at night, like, just trying to get these last two no’s. And I was there for like half an hour, giving out coupons, trying to get a no, until eventually I saw two friends. I’m like, please just say no. Theyre like Matt we know you like, I know, but I need two no’s. Yeah, I was hungry at the time too. I’m like, nope, not getting dinner until I get these last two nos. Yeah,

Brian Davis 1:03:17
dedication, man,

Matt Duchan 1:03:18
yes. Sometimes it’s what it takes. Yeah, you never know what those last two no’s we’re gonna do. You know,

Brian Davis 1:03:24
no, You never do

Matt Duchan 1:03:25
or those last few Yes’s that too. Yeah,

Brian Davis 1:03:29
yeah, yeah. I remember having a study guitar when I was younger, a teenager, and I had a teacher, and I asked him, I said, How long should I practice? And he said, you keep on practicing until you don’t want to practice again, and then you do whatever it is that you were doing 10 more times.

Matt Duchan 1:03:47
Wow, yeah, that’s good.

Brian Davis 1:03:49
I was like, oh, like, okay, hey. That makes sense

Matt Duchan 1:03:53
in our business. I remember being trained this on stage. Once he goes, he asked his mentor, how long do I need to work for? He goes, you work until you’re happy with your business, and then you plan to lose 30% of it, and that’s when you’re done. But you plan, you work until you’re happy with 30% of what your business is. Yeah, if your business fell 30% that’s what you have to be happy with. Think that I said it right? I don’t know, yeah, yeah.

Brian Davis 1:04:23
I’m trying to, I’m trying to unpack it. Let me see.

Matt Duchan 1:04:26
So you worked.

Brian Davis 1:04:27
You work until,

Matt Duchan 1:04:29
until when you’re when your business settles.

Brian Davis 1:04:31
If

Matt Duchan 1:04:33
it’s at 30% Yeah.

Brian Davis 1:04:35
So not like, okay,

Matt Duchan 1:04:37
that’s when you can that’s when he was told he could retire. So if you lose, okay, soo you build up your business to the point where, if it fell to 30% of what it is, then that’s what you would be content with,

Brian Davis 1:04:50
yeah.

Matt Duchan 1:04:51
So then you just fall in love with meeting new people and helping people get results that, like, yeah, at that point,

Brian Davis 1:04:57
totally man and and like, I think that you know, that gets to what, what it is that motivates people in absolutely, like, is it the is it building the business? Is it helping people? Is it, And I don’t think that it needs to be one thing.

Matt Duchan 1:05:10
It can be many things, yeah,

Brian Davis 1:05:11
I think it can be many things. But just being, you know, being aware of that

Matt Duchan 1:05:14
for me what motivates me nowadays, are that, like, there are two things that motivate me, I want to, I want to hear the next, like, success story of someone who lost 40 pounds, or, like, I helped my mom lose 80 pounds, right? That’s the first thing that motivates me. Yeah, I have a friend that recently lost 60 pounds, and his doctor cut him out of, like, all but two of his medications.

Brian Davis 1:05:41
That’s amazing. So life changing,

Matt Duchan 1:05:44
absolutely. So that’s the one that really drives me. And then the the other thing that drives me is that first taste, that that look, that’s when people come in, and that’s their first time. And I, and I know that, like, I’m thinking, like, Oh, you’re in for a treat. But I’m going to tell you this thing is healthy,

Brian Davis 1:06:03
yeah

Matt Duchan 1:06:03
And, like, we even listed out on our menu, like, what’s inside, and people will get in there, they’re so ready for taste healthy. Yeah, thing that’s going to be tough to tough to take down, yeah. And, and that first step always just changes everything for people. Yeah, it’s amazing. That’s

Brian Davis 1:06:26
That’s great, dude. Yeah. Do you ever like, just, like, take out your camera and just,

Matt Duchan 1:06:29
sometimes, yeah, sometimes, I mean, check for the Instagram, right? Like, my favorite one for the Instagram or the kids, because they don’t hide anything back, you know it you have right?

Brian Davis 1:06:40
Like, unfiltered truth,

Matt Duchan 1:06:42
absolutely. Like, if you have a kid come in and they like it, you know they’re coming back for sure, yeah, right. Because they, they want, they they, they love the taste, and they don’t even know it’s good for them, right? And like, the parents were happy that the kids are having something healthy, yeah, and if I know a kid likes it, I’m good.

Brian Davis 1:07:05
That’s awesome.

Matt Duchan 1:07:05
Yeah, it’s exciting. That’s what I work for. Yeah, those two things,

Brian Davis 1:07:09
that’s, that’s what makes it worth it, man, absolutely makes it worth it. And it makes total sense, dude, because that’s like, I’ve seen that in you.

Matt Duchan 1:07:16
Well, thank you

Brian Davis 1:07:17
Yeah, since I first met you,

Matt Duchan 1:07:19
2022 right?

Brian Davis 1:07:21
Yeah, yeah. The end of 2022 man, September, September 23 I remember that was it September 23 I remember that it was the 23rd because there was 23 of us, and we were the class of 23

Matt Duchan 1:07:33
Oh, my God,

Brian Davis 1:07:33
September 23 was the day that we all met each other.

Matt Duchan 1:07:36
Oh my gosh, yeah, whoa. 23 of us on the bus, right? Two other people drove up separately, right? 20

Brian Davis 1:07:43
No. 23 people in the class.

Matt Duchan 1:07:45
Oh,

Brian Davis 1:07:46
so Yeah, then we the class didn’t graduate with. 23 people some people didnt make it.

Matt Duchan 1:07:52
We had, I think, three people that didn’t end up making it. But then we gained one,

Brian Davis 1:07:56
yeah, yeah. We gained Maggie, yeah. But when we started off,

Matt Duchan 1:08:00
yeah, when we started off,

Brian Davis 1:08:01
it was 23 23 23

Matt Duchan 1:08:03
that’s amazing. I didn’t, I didn’t even realize that at all. Yeah, that’s funny.

Brian Davis 1:08:08
Yeah, it was fun, man. It was super fun.

Matt Duchan 1:08:10
It was such an amazing experience. Yeah, I recommend anybody that lives in Simi Valley take Leadership. Yes,

Brian Davis 1:08:16
Yes, yes, definitely, definitely. So Matt, like anybody that wants to visit core health or find core health on on social media, where where is it? Let us, let us know how we could,

Matt Duchan 1:08:27
Oh for sure. So we’re @corehealthsimi C O R E Health Simi that’s our Instagram handle. We had a Facebook but I accidentally locked myself out of it.

Brian Davis 1:08:40
I hate that all the time hahaha

Matt Duchan 1:08:43
So, yeah, we’re on Instagram. Our address is 2824 Cochran Street here in Simi Valley, 93065, and, yeah, just come on by. It’s it We’re we’re a place where friends and family meet for good nutrition, like it’s a lot of fun. And we have fun there too. It’s very much like a, I mean, you’ve been there, so it’s very much like a healthy version of, Cheers, anybody who’s old enough to know that show,

Brian Davis 1:09:15
yeah. I loved that. Love that show.

Matt Duchan 1:09:17
Yeah, So healthy version, yeah.

Brian Davis 1:09:20
Awesome. Awesome

Matt Duchan 1:09:21
People come in. We talk about family, friends, kids, yeah,

Brian Davis 1:09:25
yeah. So you get to know the people that are coming in,

Matt Duchan 1:09:27
very much. So yeah, most people that come in, I could tell you, name, age, significant other, kids, life stories, most of the time, yeah, yeah. pretty exciting. It’s so much fun. Oh, that’s we have a ton of fun there, for sure.

Brian Davis 1:09:42
So, yeah, so everybody go check out Matt.

Matt Duchan 1:09:44
Yeah, thank you.

Brian Davis 1:09:45
at Core Health And this is fun. Thanks so much for coming out man. I appreciate it

Matt Duchan 1:09:50
Thank you. I was, I’ve been telling everybody about it today, so I was hoping it was live so I could, like,

Brian Davis 1:09:56
Yeah,

Matt Duchan 1:09:56
could share it with people.

Brian Davis 1:09:57
We’ll have you, We’ll have you back when we when we

Matt Duchan 1:09:59
do the LIVE one.

Brian Davis 1:09:59
get the live one up,

Matt Duchan 1:10:00
I love it

Brian Davis 1:10:02
awesome man, thanks brother,

Matt Duchan 1:10:03
thank you. Thank you. Man, I appreciate it. That was fun.