Jeff Shore Consulting Case Study
Optimizing the home
home sales pro
THE PROBLEM
Jeff Shore Consulting originally came to Stoke Light for an analysis of his competitors on Youtube. We showed where there were multiple opportunities to grow his online presence and outpace his competition.
Jeff’s team didn’t want to risk falling behind to their competition, so they hired us to boost his organic presence.
the plan
We worked with Jeff’s team, specifically with their script writers, to create topics around keywords we identified that were trending in the “New Home Sales” world of Youtube. We optimized Jeff’s entire channel along with every episode of his series “5 Minute Sales Training”.
By the end of our first year of content optimization, we also were in charge of A/B testing weekly thumbnails to continue to boost Jeff’s click through rate.
THE RESULTS
Within the first week of optimization, we had our biggest organic turnout for a video in 2021.
We helped Jeff's thumbnails achieve an
average CTR of 5-7%
*normal is 3-4%