SSI Surfaces Case Study

DRIVING SALES: A TOTAL
ONLINE SHOP OVERHAUL

THE PROBLEM

SSI Surfaces wanted to expand their business by selling epoxy surface fixtures, pegboards, sinks, and epoxy products directly online.

Unfortunately, the Shopify site they had invested in was poorly built and delivered no SEO foundation. As a result, their online sales were stagnant, and their site wasn’t equipped to scale with business growth.

THE PLAN

We developed a multi-tiered SEO and website optimization strategy:

     SEO OVERHAUL

  • Fixed major technical errors impacting search ranking.
  • Optimized 90 + product and category pages with keyword-rich titles, metadata, and search descriptions.
  • Compressed and optimized images site-wide.
  • Rewrote URLs with keyword focus and CTAs, ensuring clean, crawlable links.
I Need Help with SEO

    WordPress Migration

  • When Shopify proved too rigid for their freight and specialty shipping needs, we migrated the site page by page into WordPress.
  • Ensured all SEO optimizations carried forward.
  • Gave SSI Surfaces full ownership and control of their platform while future-proofing for scaling.
Help Me Optimize My Site

THE RESULTS

YEAR 1 (2024)
Online revenue grew by nearly 100% compared to 2023.

YEAR 2 (2025 YTD)
Already tracking at an additional 60% year-over-year increase compared to 2024.

I Want Results Like This

Even more importantly, the site is now built to scale. Every product page is optimized, URLs are SEO-friendly, and the company has full WordPress control to continue growing.

SSI Surfaces now enjoys 8x the sales volume.

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